My Review of “Visual Impact Muscle Building”

by JP – Updated: 09/24/2016

There are many guys out there that want to add some muscle but are deathly afraid of gaining “too much muscle” and looking like one of those “bodybuilding hulks”.  I know these guys exist because I have received their emails (hundreds, maybe thousands of them).

Honestly, these emails make me giggle a little bit.  Not in a condescending way, mind you.  It’s just the thought of a 150 lb. guy fearing that if he starts training he could wake up one day and find himself a 250 lb. meathead the next day is funny.

It just isn’t a rational fear.

But it is a fear that exists for many guys and so when I first saw Rusty Moore’s “Visual Impact” I immediately thought it would find a market and sell.  At least at the time I’m writing this review, it is selling well.

Moore is basically playing up this fear and telling these guys that he can show them how to get that “lean Hollywood look” and keep them from becoming muscle-bound hulks in need of help to tie their own shoes.

The first part of the ebook is a rant on the over-developed physiques of long-time gym rats and how most men outside of the hardcore muscle-building community don’t aspire to that look.

I couldn’t agree more.

Next, Moore gets into training. The premise of Visual Impact Muscle Building is that in order to get that leaner look you must train much different than those seeking the bigger look.  This would be going against what the majority of trainers would tell you.  The majority would say that you would train pretty similarly but focus more on getting and staying lean (less on high calorie bulking diets when you reached your desired size).

Moore suggests the “Hollywood Look” is more about training than just body fat levels.  He does have some unusual ideas to this point. I had trouble following the reasoning for his ideas, however. The ebook seemed disorganized to me and not particularly well-written.  I found myself re-reading and re-reading sections trying to get a handle on what he was trying to say. I’m not sure I ever did.

A main emphasis of the plan is rep ranges and their effects on size versus strength (he uses the technical terms of sarcoplasmic and myofibrillar hypertrophy). Moore’s explanation of the effects of various ranges isn’t wrong or going against the common beliefs held by most in the muscle building world.

However, his suggested application of this knowledge seemed greatly oversimplified to me.

That’s what I found throughout the program.  The advice, while based on solid truths, was oversimplified.  Moore came off inexperienced and naïve.

For example, if your chest is too small, Moore tells you to simply lower the weight and increase the reps until you reach the desired chest size.  I found myself saying, “Wow, if only in reality it was that simple.”

The diet advice was fairly nominal.  This is surprising because I would expect dieting to be an emphasis… I’m still unconvinced that body fat levels aren’t the main determinant for the lean look (and diet the main determinant for body fat levels).  Supplements were similarly lightly covered.

I was never convinced that Moore was an authority on building the look “Visual Impact” markets.  I was never convinced that Moore himself was confident that he was an authority.  Overall, there just isn’t much good information here.

This program is more marketing than muscle building.  It’s good at its main purpose (marketing), but I think it will prove a big disappointment to those seeking help transforming their physiques.

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